The Challenge: The Lawrence County website needed to be a multi-use site with a smooth user experience and a smooth integration. Along with an update to content, coding, and branding, the refresh had to keep the existing content while being updated and modernized. It had to appeal to both economic developers and tourists.
Our Concept: With so much to work with, we decided to focus on showcasing the assets, raw material, skilled workforce of the area. By providing the necessary data in a concise, easy-to-navigate way, we highlighted the growth opportunities in the county while also conveying the sense of community and culture that makes Lawrence County so unique.
The Result: With a bright, modern layout, the site dynamically draws interest and promotes information sharing. With resources for the community, tourists, and decision makers for economic developers, the site is inclusive, easy to navigate, and comprehensive. The motion and colors create a welcoming appearance that’s well suited to the vibrancy of Lawrence County.
- Insyteful Web Design
- Brand Identity
- Marketing Strategy
- Print Collateral
- Insyteful PROTracker